For IS, information operations are crucial for shaping perceptions of the conflict amongst populations in IS-controlled territory, as well as for instilling anxiety in opposing forces and governments.
This centrality of IS information operations is in contrast to those of the international coalition. David Kilcullen has noted that, in an age of global interconnectivity, this is something that needs to change in counterinsurgency.
IS' efforts to dominate perception are highlighted by recent tactics. Its recent execution video, featuring Jihadi John's stand-in, highlights the way in which IS synchronises action and narrative. IS claims the prisoners executed in the video were working for British intelligence. This claim has been denied with the suggestion that they may in fact have been attempting to capture video of the real nature of life under IS control. With perception as central to global jihadist strategy, IS is striving to dominate the information space. This video, along with the recent assassinations of Syrian journalists attempting to document the reality of life in IS-controlled Raqqa, demonstrates two things. The first is just how important the battle to dominate perception is for IS. The second is the bravery of those reporting for sites like Raqqa Is Being Slaughtered Silently.

