From critical theory to media theory... Marshall McLuhan's work on the medium as message looks fruitful in terms of the social impact of technologically mediated communication. I'm travelling via Jacques Ellul's critique of the technological society - technique as dominant ideology.
Today I'm intrigued with the idea of the meme as cultural current, ideology as evolution. This is new to me so I'll take a look at the work of Balkin ( http://www.yale.edu/lawweb/jbalkin/cs.htm ) on culutral evolution (technology and the knowledge society as biological determinism?). Jaron Lanier's discussion of Digital Maoism and the notion of the Hive Mind offer an alternative perspective.
Every now and then I'm struck by the idea that I'm not quite sure how all this links together, but it better had!
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